The August cover of Vogue Portugal marked a turning point in the history of modeling. For the first time, a model created with artificial intelligence appeared in an advertising campaign within the iconic magazine. Her name: Seraphinne.

Her origin: a combination of prompts, generative algorithms, editing, and strategic vision from two young architects turned digital creators.

Who is Seraphinne?

Seraphinne is not a real person. She was developed by the agency Seraphinne Vallora, founded by Valentina González and Andreea Petrescu, both 25 years old. The company designs 100% AI-generated models for fashion campaigns, combining art, technology, and visual strategy. The process can take up to a month, and each avatar is created with attention to detail: fictional biographies, realistic poses, seasonal clothing, and simulated emotions.

The campaign she starred in for the Guess brand was specifically created for a double-page advertisement in Vogue Portugal, marking a global milestone: the formal entry of digital identities into the luxury editorial world.

What does this mean for the industry?

This event opens a conversation that goes far beyond design or photography. It is a new dimension of representation:

Reduction of production costs and time

Elimination of logistical variables (travel, locations, casting)

Aesthetic precision in virtual environments

Total control over visual identity

And at the same time, it raises relevant questions for the present and future of visual communication:

Are we ready to accept totally synthetic identities as part of visual culture?

What place will real people occupy in an environment where perfection can be programmed?

Aesthetics in the Age of the Algorithm

One of the most discussed points after the appearance of Seraphinne was the aesthetics she represents: clear skin, symmetrical features, youth, and slimness. Although her creators claim they seek diversity and realism, they also acknowledge that the most "aesthetically standard" images are the ones that generate the most interactions on social media.

This highlights how engagement algorithms shape what we see… and how we see it. It is not just a matter of taste or creativity but of algorithmic feedback.

Authenticity or Simulation?

The case of Seraphinne brings to the table an increasingly common cultural dilemma: does it matter if what we see is real? Or is it enough that it feels real?

In the past, digital retouching with Photoshop already distorted perception. Now, with generative AI, it is no longer a retouched face: it is an identity designed from scratch. No history. No body. No mistakes.

Final Thoughts

The appearance of Seraphinne in Vogue should not be understood as a threat, but as a clear signal: artificial intelligence is redefining visual languages, creative processes, and the rules of representation.

Is it a passing trend or the beginning of a new era?

Everything indicates that we are only seeing the first steps of an industry where digital identities will coexist—and compete—with human ones.

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