Journalism does not disappear. It changes keyboard.

For decades, journalism was defined by notepads, cold coffee, and deadlines.

Today, that image belongs more to nostalgia than to the newsroom.

Because now, the key is no longer who writes faster…

It is who trains their artificial intelligence better.

And far from being a threat,

This is a historic opportunity.

AI does not eliminate journalism. It reinvents it.

Many fear that AI will replace journalists.

But that is not happening.

What is changing is not the purpose, but the processes.

Before:

• Research.
• Write.
• Edit.
• Publish.

Now:

• Train models.
• Edit generated drafts.
• Scale narratives in real-time.

It is not less work.

It is a different kind of work:

• More strategic.
• More agile.
• And expansive.

When used well, AI does not homogenize journalism. It multiplies.

One of the great fears is that AI will “uniform” the style of the media.

That only happens when used without editorial intention.

When trained with criteria, edited with awareness, and published with purpose:

AI does not replace the media's voice. It amplifies it.

It allows:

• To adapt the tone to each audience.
• To translate ideas without losing identity.
• To free up time for what matters most:
• Research, contextualize, and interpret.

The new role of the journalist: narrative strategist

The journalist of the future is not just a writer.

They are:

• Prompt designer.
• Information curator.
• System editor.

They no longer start from a blank sheet.

They co-create with their trained AI.

And their true value will be in:

Giving direction to the data.

And human judgment to automated content.

Conclusion: writing does not die. It evolves.

The newsroom is not in extinction.

It is in reconfiguration.

And those who learn to integrate AI with ethics, with criteria, and with vision,

will not only survive in the new media ecosystem…

They will lead its evolution.

Because journalism does not disappear.

It is just writing with a different keyboard.

What do you think?

Is your media prepared to transition from keyboard to editorial intelligence?

Does AI enrich the voice of journalism… or threaten to dilute it? Leave me your comment.

The conversation is just beginning.