Beto Renteria

AI in Call Centers: Efficiency or the End of Human Service?

21/06/2025

Companies around the world are turning to Artificial Intelligence (AI) to optimize their operations, an example of this in the area of call centers, but... does this mean the end of human agents?

The recent case has ignited the debate: a company laid off 90% of its customer service team and replaced them with AI. A year later, their costs decreased and their efficiency increased. But, is this an advance, or are we sacrificing the human experience in service?

The company Dukaan, in India, made an extreme decision: it fired almost all its customer service employees and replaced them with AI chatbots. A year later, the results were clear:

  • Lower operational cost
  • Faster response times
  • Mass unemployment in the sector

This case has opened a debate on whether AI is improving service or simply displacing workers without guaranteeing better treatment for customers.

The Future of Call Centers with AI

Artificial intelligence is not only automating basic tasks but is also advancing towards a deeper personalization of customer service. Among the emerging technologies stand out:

AI can now analyze the tone, emotion, and context of a call to provide more accurate and personalized responses.

Before a customer calls, AI can already anticipate their problem based on previous interactions and behavioral data.

Some companies are exploring call centers 100% operated by AI, almost entirely eliminating human intervention.

Are we deshumanizing customer service?

If AI can answer calls, solve problems, and anticipate customer needs... do we really need human agents?

On one hand, AI can make call centers faster and more efficient, reducing wait times and costs. But, on the other hand, customer service is not just about solving problems, but also about connecting with people.

So, the big question is: Is AI improving service or simply eliminating jobs? Will the future of customer service be more efficient or less human?

Leave me your opinion in the comments. What do you think will happen to call centers in the coming years?

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