Artificial Intelligence (AI) didn't come to eliminate journalism.

It came to reprogram it from within.

And it's doing it faster than we think.

For years, the fear was clear:

“Artificial intelligence will replace journalists.”

But the reality is different.

Washington Post already has a Chief AI Officer

On June 9th, The Washington Post announced something that marks a turning point in the history of journalism:

They created an AI product incubator and appointed their first Chief AI Officer: Sam Han.

What’s their goal?

To transform writing from the ground up:

• Automate repetitive tasks.
• Explore products with generative AI.
• Increase the speed and quality of publication.
• Redefine how news is constructed and distributed.

It's not just a technological gamble.

It's a survival strategy in the age of algorithms.

Tom Rosenstiel made it clear: AI doesn't decide journalism. It amplifies it.

In a recent interview, the renowned journalist and author  Tom Rosenstiel was emphatic:

“Journalism must guide AI, not be guided by it.”

The point is not to let a machine decide what news is.

It is to use AI so that journalists have more tools, more time, more depth.

And that is already happening:

• Local newsrooms automate summaries of public meetings.
• Algorithms suggest headlines and categorize content.
• Language models draft pieces that journalists review and edit.

This is not the end of the human voice.

It is the birth of a hybrid writing.

What type of journalist survives?

The one who understands that their keyboard is no longer enough.

Because the new journalist:

• Designs prompts, not just paragraphs.
• Trains models, not just interns.
• Edits systems, not just texts.

It’s not about writing faster.

It’s about expanding human judgment with algorithmic speed.

Conclusion: journalism does not die. It reinvents itself.

The question is not whether AI will replace media.

The real question is:

Which media are ready to evolve with it?

Those who integrate AI with ethics, vision, and purpose,

will not just survive.

They will lead the global narrative.

Because journalism is still alive.

It’s just that now… it writes with a new kind of ink: the algorithm.