Shopify and the new employment filter that could shape the future of jobs with AI.

In a decision that has generated headlines and global debate, Shopify announced that it will not hire any new employees unless artificial intelligence (AI) cannot do the job.

This is not a futuristic exaggeration. It is an active, real policy backed by its CEO, Tobi Lütke, who also warned that the ability to use AI will be considered in performance evaluations of its current employees.

Are we facing the new standard of employment?

Shopify and its radical bet on artificial intelligence

What once seemed like a technical decision is now becoming a business manifesto.

Shopify makes it clear that before hiring humans, it will evaluate if an AI can do it faster, better, or cheaper.

And if the answer is yes...

The company will choose the algorithm.

What does this mean?

• Automation is no longer supplementary and becomes the primary filter for new talent.
• AI is no longer a tool. It is your direct competitor.

The rise of AI in jobs: a wave that doesn't stop

Shopify's decision is not isolated.

According to McKinsey & Company, generative AI could automate up to 70% of business activities in almost all occupations by 2030.

This could represent trillions of dollars in added value for the global economy, but it also...

a massive disruption in the traditional labor model.

Mass unemployment or reinvention of work?

AI can do a lot. But not everything.

And here lies the true dilemma:

Are we ready to work alongside AI… or will we continue competing against it?

Some jobs will disappear.

Others will transform.

And many more do not even exist yet.

The roles of the future will be hybrid: humans who think strategically, interpret with empathy, and collaborate with AI to amplify their capabilities.

Adapt or be left out: skills that will make the difference

In this new paradigm, what you know how to do today does not guarantee your job tomorrow.

The key will be your ability to learn, adapt, and use AI as an ally.

 What should you develop?

• Critical thinking and human judgment.
• Digital literacy and AI.
• Communication and empathy (yes, they will remain differentiators).
• Ability to formulate the right questions to AI.

 It is no longer enough to know. You must know how to collaborate with artificial intelligence.

Conclusion: the future of work is not canceled… it is redesigned

Shopify's policy is a wake-up call, yes. But also an opportunity.

 Companies that lead this change must do so with ethical vision, inclusion, and human focus.

 Governments and educational institutions have the responsibility to prepare new generations for this changing environment.

 And you, as a professional, have the option to resist or reinvent yourself.

And you? Are you ready to pass the AI filter?

 What would you do if your next recruiter were an algorithm?

 What could you offer that AI still cannot replicate?

Leave me a comment.

And remember: the future is not human or artificial. It is human + artificial.